Digital literacies require that people have the skills to evaluate context and sources online, as digital media represents rather than reflects the world (Buckingham, 2015).įurthermore, people who possess digital literacy are those who understand the different forms of communication in different online environments (Buckingham, 2015). With media's shift into the digital world, digital literacies have become far more complex and dynamic. However, the concept of digital literacy is broader than knowing how to record yourself, edit a video, or write a post on Instagram. Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and potential, and to participate fully in their community and wider society.”ĭigital literacy, then, is an individual's ability to understand, interpret, create and communicate their ideas in online spaces through certain technological skills. UNESCO defines literacy in the general sense as “the ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. They have become a new form of learning and teaching, particularly among young people. However, they are also a form of digital literacy. However, as the medium attracted more listeners and participants, podcast creators expanded by incorporating more technological and editing skills as well as inviting journalists, comedians, celebrities, and radio producers on their shows. After the podcast boom in the latter half of the 2010s, podcasts were mainly described as a form of media entertainment. The first podcasts in the early 2000s were mostly amateur productions, crudely recorded and unedited. Podcasts' increased popularity prompted a new chapter for the industry. That year, around 165 million people were listening to podcasts, pushing Spotify and Apple to compete for the audio market. However, the podcast industry didn't truly boom until 2019. That same year, Queen Elizabeth's Christmas speech from Buckingham Palace was the first podcast available to download. Lance Anderson was the first podcaster to do so live with his show The Lance Anderson Podcast Experimen t in 2005. The podcasting continued to steadily grow with more podcast creators establishing themselves in the industry. Apple formally introduced podcasts in iTunes 4.9, establishing an unbreakable connection between podcasts and Apple. The following year, the first DIY podcast, Do-It-Yourself Guide, was published by Todd Cochrane, the founder of Podcast Connect Inc. In October 2004, the first podcast service provider,, was introduced to the market. This was the beginning of a new audio era that slowly established its presence as a new media trend. People tried descriptors such as “audio blogging”, but the name “podcasting”, a combination of “iPod” and “broadcasting'' ultimately took precedence. The only thing missing was a name for online broadcasting. Three years later, in 2004, software developer Dave Winer and former MTV VJ Adam Curry found a way to download radio broadcasts and upload them directly to an iPod using RSS (Really Simple Synchronizator) software and a program called iPodder.Īs journalist Ben Hammersley observed at the time, these technological innovations were the necessary ingredients for a new boom in amateur radio. The ground-breaking audio device set the stage for a new form of audio production and consumption. Podcasts date back to 2001, when Apple released the first iPod (Figure 1). Therefore, in this paper we will look at podcasts as a form of digital literacy and new way to gain knowledge and impact human behavior. Importantly, podcasts are not just entertaining but are often also educational. It examines the role of social media influencers and celebrities in that growth and the social effects of this new trend. This paper focuses on the growth of the podcast industry over the years. Podcasts have become a new form of influencing and therefore consumption. Famous online figures have jumped into creating audio and video podcasts with the goal of developing deeper connections with their audiences and discussing topics that are new for them, but interesting for their followers. Since the inception of podcasts, the field has grown slowly steadily, eventually becoming a major trend in social media production.
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